Toyota Takes over Auto Industry, Dethrones General Motors

The Japanese car maker Toyota Motor Corporation reigns as king of sales in the global auto industry sector stripping General Motors of Detroit, USA its crown that it held for 77 years.

Sales records show that Toyota sold 8.972 million cars and trucks in 2008 globally ahead by as much as 616000 units of GM’s final count of 8.356 million vehicles.

The transfer of glory lacks luster though as every car manufacturer is hoping for recovery and better picture in their sector.

The global financial crisis played a major role in the race. The global sales of the auto industry drop by 3.5 million vehicles. Toyota suffered a 4% drop in sales while GM (gmautoblog.com) had an 11% decline.

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Toyota Turns to Cash Rebates to Perform

Toyota definitely means business. With the low cut they’ve made business-wise last December, Toyota is not sitting down with apathy. To attract their buyers, Toyota is turning to cash rebates as one of their major marketing plan to perform better this year.

They’re giving away $2,000 to $4,000 dealer cash or customer rebates for units like Tundra pickup and 2008 Tundra. Hybrid cars will have dealer cash of $750 on its hood. For Corolla, the manufacturer is putting in $1,500 as cash rebate for customers for both its base and the LE trim levels. The rest of its trim levels will have $1,250. The trim levels of Camry will also have a customer cash of $1,000. Its dealer cash will be at $500.

The president of Toyota Motor Sales USA, Jim Lentz, expressed that they’re doing this for the benefit of their dealers as competition marks up its way to the marketplace.

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