Last Wednesday, Toyota unveiled a revolutionized 2010 Tundra at the Chicago auto show. Among the enhancements are the latest 4.6 liter engine configuration, the new platinum covering and its enriched exterior.
Among the distinguishing characteristics of the 2010 Toyota Tundra from other trucks include the chrome set of 20-inch wheels, Platinum badges and a grille with a billet-style.
On the inside of this Platinum Tundra, you will find exclusive leather seats, navigations, puddle lamps, door trim and wood trimmed shift knobs.
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Toyota definitely means business. With the low cut they’ve made business-wise last December, Toyota is not sitting down with apathy. To attract their buyers, Toyota is turning to cash rebates as one of their major marketing plan to perform better this year.
They’re giving away $2,000 to $4,000 dealer cash or customer rebates for units like Tundra pickup and 2008 Tundra. Hybrid cars will have dealer cash of $750 on its hood. For Corolla, the manufacturer is putting in $1,500 as cash rebate for customers for both its base and the LE trim levels. The rest of its trim levels will have $1,250. The trim levels of Camry will also have a customer cash of $1,000. Its dealer cash will be at $500.
The president of Toyota Motor Sales USA, Jim Lentz, expressed that they’re doing this for the benefit of their dealers as competition marks up its way to the marketplace.
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