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Toyota definitely means business. With the low cut they’ve made business-wise last December, Toyota is not sitting down with apathy. To attract their buyers, Toyota is turning to cash rebates as one of their major marketing plan to perform better this year.
They’re giving away $2,000 to $4,000 dealer cash or customer rebates for units like Tundra pickup and 2008 Tundra. Hybrid cars will have dealer cash of $750 on its hood. For Corolla, the manufacturer is putting in $1,500 as cash rebate for customers for both its base and the LE trim levels. The rest of its trim levels will have $1,250. The trim levels of Camry will also have a customer cash of $1,000. Its dealer cash will be at $500.
The president of Toyota Motor Sales USA, Jim Lentz, expressed that they’re doing this for the benefit of their dealers as competition marks up its way to the marketplace.
Rumor has it that the top selling vehicles of the company namely 2009 Camry, Prius and Corolla will also have their cash programs. And this is what dealers are looking forward to. Dealers are more interested in cash rebates for these particular units because of their marketability factor.
So far, Toyota has been getting good responses from the dealers. Some dealers find it really beneficial because they get to order more units while selling the whole set. This is especially true to the Prius unit. It was even reported that more than 90 percent of the owners of the said unit are planning to buy another one for themselves.
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